The launch of Axkid Up™

Axkid Up™ is the only high-back booster seat in the world with a patented height-adjustable seat, taking forward-facing car seat safety to a new level. The adjustable seat height ensures optimal belt positioning and allows your child to fully benefit from the car’s built-in safety systems, such as side airbags and belt pretensioners. Together with our sister agency Start, we were involved in creating the launch of the new seat.