Always on solid ground

In Scandinavia, there is a long-standing tradition of outdoor life. Most of us were introduced to it as young children, joining our parents on their adventures. We believe it's important to pass this tradition on to the next generation. Spending time in nature and getting fresh air makes us feel good – it’s a space where we’re free to simply be. We connect on equal terms, and everyone is welcome, young or old.Urberg® provides gear and clothing designed for the whole family’s outdoor experiences. Our products support a sustainable outdoor lifestyle, rooted in Scandinavian values – offering high-quality, affordable gear for everyday adventures.Urberg® is a proud member of 1% for the Planet.